Brand Strategy and Communication for Crimson Global Academy

Brand Strategy and Communication for Crimson Global Academy

One global school. One clear identity.

One global school. One clear identity.

One global school. One clear identity.

BB Studio developed a connected brand strategy, communication framework and visual identity for Crimson Global Academy. The project brought positioning, messaging and design together to help CGA communicate consistently across markets.

BB Studio developed a connected brand strategy, communication framework and visual identity for Crimson Global Academy. The project brought positioning, messaging and design together to help CGA communicate consistently across markets.

BRAND STRATEGY / BRAND POSITIONING / BRAND MESSAGING / TONE OF VOICE / VISUAL IDENTITY / BRAND APPLICATIONS

BRAND STRATEGY / BRAND POSITIONING / BRAND MESSAGING / TONE OF VOICE / VISUAL IDENTITY / BRAND APPLICATIONS

Previous CGA shield identity beside the refreshed CGA monogram and wordmark

01 / THE BRAND IN MOTION

The CGA brand story, brought into motion.

02 / THE CHALLENGE

A global ambition needed a shared story.

A global ambition needed a shared story.

A global ambition needed a shared story.

CGA’s communications reflected different strengths across markets: academic rigour, flexibility and global access. Our task was to connect these strengths through a shared narrative and a recognisable visual identity.

CGA’s communications reflected different strengths across markets: academic rigour, flexibility and global access. Our task was to connect these strengths through a shared narrative and a recognisable visual identity.

03 / THE APPROACH

Refinement. Not reinvention.

Refinement. Not reinvention.

Refinement. Not reinvention.

We clarified what CGA stands for, how it speaks and how it shows up. A shared messaging hierarchy gave teams a consistent foundation, with room to adapt for different students, families and markets.

We clarified what CGA stands for, how it speaks and how it shows up. A shared messaging hierarchy gave teams a consistent foundation, with room to adapt for different students, families and markets.

A SHARED VOICE

World-class education built for tomorrow.

World-class education built for tomorrow.

World-class education built for tomorrow.

To build the path that matches the student.

To build the path that matches the student.

To build the path that matches the student.

World-class learning. Your way.

World-class learning. Your way.

World-class learning. Your way.

ASSURED. AMBITIOUS. HUMAN.

04 / THE IDENTITY

From a familiar crest to a distinctive mark.

From a familiar crest to a distinctive mark.

From a familiar crest to a distinctive mark.

The refreshed monogram, colour palette, typography and layout system translate the brand strategy into a distinctive visual language.

The refreshed monogram, colour palette, typography and layout system translate the brand strategy into a distinctive visual language.

CGA identity evolution showing the previous crest and the refreshed monogram side by side

Previous identity / Refreshed identity

CGA monogram and wordmark shown across crimson, ivory, iris, sky and forest colourways

One mark, distinct across every colourway.

05 / VISUAL SYSTEM

A visual language built to travel.

A visual language built to travel.

A visual language built to travel.

The condensed mark, clearer wordmark and flexible layouts give the brand a recognisable presence without relying on a single format.

Comparison of previous and refreshed Crimson Global Academy wordmark typography

Typography / A sharper, more distinctive wordmark

CGA editorial communication layouts and ebook pages using crimson, blue, green and pale colourways

Editorial system / Content that stays recognisably CGA

06 / BRAND IN USE

One identity. Across every touchpoint.

One identity. Across every touchpoint.

One identity. Across every touchpoint.

The identity scales across website layouts, social content, video, stationery and outdoor communications while keeping the same clear point of view.

CGA website and email design applications showing responsive editorial pages and content modules

Website / A consistent digital experience across content and conversion

Three CGA social video story treatments with creators and identity graphics

Social / Stories shaped for the feed

Three CGA outdoor posters in forest green, crimson and iris displayed in a city window

Outdoor / A bold mark in the real world

CGA window graphics with oversized green and iris monograms across an outdoor building facade

Environmental / The identity at architectural scale

A FEW QUESTIONS

Who developed CGA’s brand strategy and communication system?

Who developed CGA’s brand strategy and communication system?

BB Studio developed the brand strategy, messaging framework and refreshed visual identity presented in this case study for Crimson Global Academy.

BB Studio developed the brand strategy, messaging framework and refreshed visual identity presented in this case study for Crimson Global Academy.

What does BB Studio do?

What does BB Studio do?

BB Studio is a creative agency working across brand strategy, positioning, communication and visual identity. We help businesses define what they stand for and express it clearly through words, design and marketing.

BB Studio is a creative agency working across brand strategy, positioning, communication and visual identity. We help businesses define what they stand for and express it clearly through words, design and marketing.

CRIMSON GLOBAL ACADEMY / BRAND STRATEGY + COMMUNICATION

World-class learning. Your way.

World-class learning. Your way.

World-class learning. Your way.

ASSURED. AMBITIOUS. HUMAN.

MADE, NOT CHURNED.

Let’s make your brand clearer.

Let’s make your brand clearer.

Let’s make your brand clearer.

Looking for a partner for brand strategy, positioning or communication? Tell BB Studio what your brand needs to make clear.

Discuss Your Brand

Let’s make something worth signing.

Let’s make something worth signing.

Info@bbstudio.in

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